The title “Factsheet Five” was inspired from a story by British sci-fi writer John Brunner. Yet, in true zine fashion, Gunderloy didn’t announce this from the get-go. Rather, in a section in Issue #1, he implored his readers to guess the reference through a contest:

“First person to identify the source of the title will win something. I have no idea what and do not guarantee it will be worthwhile or fun.”

By Issue #2 — started just 25 days later — guesses and other correspondence from readers were pouring in. As the project grew in length (from a double-sided single sheet to 6 pages) and circulation (50 to 75, per his report), Gunderloy playfully spliced their comments throughout:

“FACTSHEET Five. Hmmm. I don’t know, but does the title have anything to do with your high school newspaper?”

“‘Factsheet Five’ sounds like 1) A new punkrock group  2) travel itinerary for the Fifth Buddha or 3) 5 employees of a consumer protection agency got arrested and are having the ACLU represent them.”

Perhaps as a result of these misses, Gunderloy sweetened the deal in Issue #2 to include a year’s subscription to F5 “and other valuable considerations” — and provided a clue:

“HINT #1: Look between Time-Jump and Total Eclipse”

The hint must’ve worked because by Issue #3, begun in mid-July 1982, reader and longtime sci-fi fanwriter Arthur D. Hlavaty guessed it. Gunderloy wrote:

“Sorry, but the ‘identify this title’ content is no longer open. The lucky (and I use the term loosely) winner is Arthur D. Hlavaty, who writes:  ‘I seem to recall factsheets in a John Brunner story (with ‘factsheet’ in the title), but do not have my library here to check.’ That’s close enough for me. The title of the story was (strangely enough) ‘Factsheet Five,” and it appears in the collection FROM THIS DAY FORWARD, which was published between the appearances of TIME-JUMP and TOTAL ECLIPSE (two other Brunner books).”

While this story indeed appears in Brunner’s 1972 short story collection, it was actually titled “Factsheet Six” and originally published in 1968 issue of Galaxy (Bruner would go on to win the Hugo award for his novel Stand on Zanzibar the following year). In later glossaries of F5 (and perhaps other issues) Gunderloy would correct himself: 

“FACTSHEET FIVE: Title of a short story by John Brunner. Actually the story is ‘Factsheet Six’, and it originally appeared in GALAXY magazine from 1968. It’s reprinted as part of Brunner’s collection FROM THIS DAY FORWARD (Doubleday, 1972). The FACTSHEET in the story is a sort of psychic consumer magazine whose publisher is ultimately killed by a person who he has negatively reviewed — something which seems close to what I’m doing all the time.”

As for Hlavaty’s reward, Gunderloy noted that:

“Our lucky winner will now find it impossible to get off the mailing list until this rag folds. In addition, he receives a computerized Dobbshead personally autographed by Dr. Armand Gideon, and the cap from a bottle of Moosehead beer. Lucky him.”