I had first heard of John Held, Jr. some years ago when I picked up issue #19 of Fluke at Quimby’s, which focused on histories of mail art via a series of interviews. As someone who knew very little about that scene and its relationship to zines, I read the issue with much curiosity, recalling that Held had curated one of the largest archives of mail art in the world, portions of which have been donated to institutions like the Smithsonian and MoMA . Influenced by Ray Johnson and Neo-Dadaists, Held (whose name is purposefully cribbed from the famous magazine